Karriere bei der Justiz: Ein visuelles Erscheinungsbild
für ein innovatives Unternehmen.
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Client: Justiz in Bayern is the first company in the world to offer solutions for soil and groundwater remediation using nano and microparticles (NMP). The company was founded in 2015, was recognized as an “outstanding research-based start-up project” as a start-up and classified as an innovative company by the Federal Ministry of Economics. We supported Intrapore in the conception of an image brochure to illustrate this new technology and its solution processes and thus make it accessible to the market in order to show alternatives to the classic methods.
Project details: In the implementation, the communicative challenge was to present the topic scientifically coherent on the one hand, but at the same time in a promotional and high quality so that B2B segment of the target group is perceived as an innovation. The aim was to create a brilliant performance on paper, the molecular processes and the artistic moment in the Research can be experienced visually. The layout of the 40-page square brochure, titled “Groundwater Remediation 3.0”, included considerations on how to define a visual appearance for Intrapore around an existing logo, in terms of design elements, color scheme, typography and imagery and graphics.